Our Quality Promise

Certified since 2003

Since the founding of AugustusTours in 1997, we have adhered to a clear principle:

“Those who stop striving to improve have stopped being good.”

This guiding principle has shaped our daily actions ever since – then as well as today.

As early as 2003, we became the first company in Dresden to take part in the ServiceQualität Sachsen initiative (today known as ServiceQualität Deutschland) and to train dedicated quality coaches within our organisation. In doing so, we were among the pioneers in Saxony and were certified in November 2003 as one of the first five companies.

To this day, our quality coaches ensure the continuous development of our services. They regularly review our quality objectives and make sure that improvements are not only planned, but also consistently implemented.

On a quality course with "ServiceQualität Deutschland"

What quality of service means to us

Since 2003, AugustusTours has carried the quality seal of the ServiceQualität Deutschland initiative – a visible sign of our consistent commitment to quality.

For us, service quality means that we:

consistently analyse our services from our guests’ perspective
continuously develop new ideas to delight and surprise
aim not only to meet, but to exceed our guests’ expectations
hold at least one annual quality brainstorming session
continuously implement measures to ensure and improve quality
create tailor-made offers that are precisely adapted to your needs
are available to you personally throughout the year

About the initiative "ServiceQualität Deutschland"

The initiative operates across all 16 federal states in Germany and is based on a standardised system with three progressive levels. It promotes the long-term sustainability of service quality, enhances customer orientation, and strengthens quality awareness within service companies.

Each company can decide whether to maintain its current level or progress step by step. AugustusTours achieved Level II in 2009 and has successfully maintained this standard ever since, with recertifications every three years – most recently in 2013, 2016, 2020, 2023, and 2026.

Quality measures for Level II certification

For our recertification, we implemented a comprehensive set of measures:

Creation of a strengths-and-weaknesses profile
Optimisation of our service chain
Anonymous surveys among employees and management
Surveys of our cycling and hiking holiday guests
Mystery check conducted by a trained test customer
Development and implementation of an action plan with quality-related tasks, including at least one annual quality brainstorming session

Service quality is assessed using a standardised scoring system. Once the required minimum score is achieved, we are awarded the quality certificate. Every three years, we undergo recertification to safeguard our high standards and ensure continuous improvement.

New certification: TourCert Qualified

As part of our “ServiceQualität Deutschland” recertification for 2025/2026, we have also been working towards “TourCert Qualified” status. As a qualified company, we are committed to sustainable business practices through: